Consulting MaeKyung Media Group
Posted on 08 September, 2009 by admin | View Comments |
Professor Han and MS student Yunkyung Lee are participating in a project for MaeKyung Media Group to find a new strategy towards the digital era. Maekyung is a media group who has a number one business newspaper, cable channel, magazine, and internet operation. As it is confronted with a crisis caused by the economic shakeout and disruptive change by the internet, it wants to develop a new strategic way to survive and rebuild its competitive edge in the social media. This work is being done with The LAB h.
Period: June 20, 2009 – September 22, 2009
Link: http://groups.google.co.kr/group/mkmediaproject
